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How to Be Your Own Publicist

Branding experts reveal five ways to market your best product -- yourself.

- April 24, 2014
Whether or not you work in public relations, in this day and age we're basically all publicists and masters of our own communications. We have the potential to become personal branding gurus displaying the best product -- ourselves -- in the best possible light offline, online and all the time.

Brand thyself.
Jeffrey Hayzlett, host of The C-Suite on Bloomberg, explains, "Every person is [his] own brand and you have your own promise to deliver. Do you want somebody else telling that story or do you want ...

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