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How To Pitch: Grandparents.com

Think baby boomers, not nursing-home residents when pitching this lifestyle website.

- July 28, 2014
The information in this article is current and accurate.

Monthly unique visitors: 600,000 to 800,000
Special features: Past features have included a fall fashion package and holiday-themed specials.

Background: Conjure up a picture of the typical grandparent. Do you envision walkers and hearing aids? Well, that's not exactly the reality. The average age of a grandparent today is 52, explains Ellen Breslau, editor-in-chief of Grandparents.com. The lifestyle website wants to "elevate the idea of the grandparent," she says. It focuses on helpful tips and advice for the 50-plus set, from best cruises for family vacations and great sleepover ...

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