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How to Pitch: Sports Illustrated for Kids

Send a winning pitch to earn $1 a word at this mag for young sports fanatics.

- August 12, 2014
The information in this article is current and accurate.

Circulation: 650,000
Frequency: Monthly
Special issues: A year-end double issue, in which the magazine's "SportsKid of the Year" is announced; "The Gotta Get It Guide" holiday issue; and season preview issues for all the major sports leagues (e.g. NFL runs in September; NBA, October)

Background: Sports Illustrated for Kids has gone through quite a shakeup in recent months. Mark Bechtel, the magazine's new managing editor, said that apart from the many staff changes, the core of SI Kids remains the same: "We always say that we want to cover sports the way kids want to read about it," he explained. "That means writing about professional and college sports in a way that kids are going to embrace."

The publication also focuses on young up-and-coming athletes. "I think kids like to read about the big names, but they also like to hear about what other people their age are up to," Bechtel said. "We just try to strike a balance between the grown-up sports and the kids' sports." SI Kids' core readership consists of boys that range in age from 7 to 15.


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