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How To Pitch: AARP The Magazine

'Inspire, inform and entertain' this mag's 50-plus audience

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Background: AARP The Magazine's mission is to inspire, inform and entertain the 50-plus audience with rich content that adds value to their lives and makes them feel better physically, financially, emotionally and spiritually, according to deputy editor Marilyn Milloy.

"Our greater mission is to redefine aging in America by showing that attitude, aspiration and actions are more relevant to quality of life than your age," she said. "We don't have any direct competitors, but magazines in our competitive set would include Reader's Digest, More, Parade, Prevention and Money. We overlap with all of them. Though we are known as a magazine for the 50-plus crowd, our unique selling proposition is the real value we add to our readers' lives, whether it's making sure they get the most from their healthcare dollars, their finances, their travel and leisure spending, or their grocery shopping."

Milloy continued, "AARP The Magazine also focuses on helping readers find the value in the second half of life, through our content related to purpose, reinvention, service and spirituality."

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