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How To Pitch: Working Mother
Cater to career-committed moms at this niche service magazine.- July 13, 2015
The information in this article is current and accurate.
Frequency: Four times a year
Special issues: February/March: "National Association for Female Executives' Top Companies for Executive Women," women's advancement; June/July: "Best Companies for Multicultural Women," new working moms; August/September: "Best Law Firms for Women," back to school/work; October/November: "Working Mother 100 Best Companies," "Working Mothers of the Year," workplace flexibility
Background: Working Mother targets moms who are dedicated to their families and committed to their careers. It specifically focuses on workplace flexibility, women's advancement, diversity and inclusion, and making working moms' lives better with time-saving parenting advice and tips.
Like the moms it serves, Working Mother has traveled a long road to independence. Founded in 1978 as McCall's Working Mother, the magazine went through a series of corporate owners before former publisher Carol Evans bought it in 2002. She founded Working Mother Media, comprised of Working Mother and WorkingMother.com, the National Association for Female Executives, Diversity Best Practices, the Working Mother Research Institute, and a conferences and events division. Bonnier Corp. acquired the group in fall 2008, and Evans stepped down as president in 2015. The new head of Working Mother Media is vp/general manager Subha V. Barry.