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How To Pitch: Working Mother

Cater to career-committed women at this niche service magazine

- May 31, 2013
The information in this article is current and accurate.

Circulation: 825,000
Frequency: Six times/year, double issues in February/March, April/May, June/July, August/September, October/November and December/January

Special issues: National Association for Female Executives' Top Companies for Executive Women (Feb/March); Best Companies for Hourly Workers (April/May); Best Companies for Multicultural Women (June/July); Working Mother 100 Best Companies (Oct/Nov), the magazine's signature initiative; Best Law Firms for Women (August/September) and Working Mothers of the Year (December/January). Every other year, the August/September issue features "Best of Congress."

Background: Where most parenting magazines focus exclusively on children, Working Mother is meant for mothers who are dedicated to their families and committed to their careers. "Our magazine is now structured to follow a busy working mom throughout her day, beginning in the morning, with tips for breakfast and getting out the door, through the workday, followed by the evening and weekend," said editorial director Jennifer Owens....

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