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How To Pitch: Real Simple
Pitch broad to this mag's 2 million-plus readers- November 18, 2013
One of the most popular titles in the How To Pitch series this month
Circulation: Over 2 million
Background: Laundry. Dinner. Work deadlines. Shopping. A woman's to-do list is never ending. Thankfully, there's Real Simple.
"Real Simple is the magazine for women who are very busy and want ways to simplify their lives," said deputy editor Noelle Howey. And, since the publication's launch in 2000, Real Simple has been doing just that, covering every facet of everyday life, from throwing the best cocktail party on the block to improving your credit score.
While the magazine competes with titles like O: The Oprah Magazine and More for advertising dollars, Howey explained that the unique nature of Real Simple's content makes direct comparisons difficult. "We cast a pretty wide net in terms of the areas that we cover, so each one of our beats could theoretically compete with a different magazine," she said, "and we also try to pitch as much of our content as possible to as broad a range of readers as possible."