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How To Pitch: The Knot

Marry your ideas with this bridal book's wedding-minded readers

- January 28, 2011

The information in this article is current and accurate

Circulation: The Knot's print magazine has a distribution of 330,000, and its regional publications have a total distribution of 1.2 million.

Frequency: The national edition of The Knot publishes four times a year; the regional issues are distributed semi-annually, though not at the same time.

Background: Just like every bride wants her wedding to stand out from the 2.4 million others filling up reception halls and church sanctuaries in any given year, The Knot differentiates itself from competitors in the bridal market using one tried-and-true technique: the fine art of conversation. It's the foundation for their three-tiered brand, which spans the flagship publication, the heavily trafficked website and The Knot's regional mags, a series of planning guides catering to 18 cities. "We have a really strong community. We're the number one wedding site on the Internet," says executive editor Rebecca Dolgin, "and that's because of our community. Their voice is really infused in our content across the platform."

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