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How To Pitch: Outside

Editors want fitness and tech pitches with a strong news peg for their outdoorsy readers.

- September 23, 2014
The information in this article is current and accurate

One of the most popular titles in the How To Pitch series this month

Circulation: 675,000
Frequency: Monthly
Special issues: The Outside summer (April) and winter (September) Buyer's Guides

Background: Started in 1977, the magazine was baptized Mariah before current owner Larry Burke acquired it, marketing it with the more apt -- and, thankfully for its readership, more manly -- title Outside. Although the magazine has evolved with the years, introducing pop-culture into its pages, Outside remains committed to the topics that have always defined the active lifestyle: exploration, adventure, sports, fitness and environmental issues.

This National Magazine Award-winning publication is looking for smart, news-driven stories that inspire readers to explore the world. This means expedition dispatches and reviews of the latest outdoor gear, though Outside is also looking for pop-culture, technology and fitness stories. The magazine's audience is 70 percent male, and the average reader is an affluent guy in his late 30s.

Freelancers shouldn't feel they are trying to write stories just for a guy in Boulder, Colo. though. "The things we celebrate (hiking, climbing, rafting, skiing) are about engaging with the world in a fresh way," said senior editor Abe Streep. "The point is to inspire a sense of wonder, and that applies to men and women in New York and Chicago and San Francisco as much as in mountain towns. A lot of our readers live in the cities and want tools that help them escape on their days off."

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