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How To Pitch: O, The Oprah Magazine
Keep a 'positive, uplifting tone' when pitching this newsstand heavyweight- March 21, 2013
The information in this article is current and accurate.
One of the most popular titles in the How To Pitch series this month
Circulation: 2 million subscribers with a total readership near 14 million
Special issues: None. Every issue has a theme.
Background: Launching to much fanfare in April 2000 through a partnership with Hearst, O, The Oprah Magazine has effectively expanded Oprah Winfrey's legacy as the queen of media. With a slew of accolades to its credit, including AdWeek's Star-Up of the Year Award and Advertising Age's Best Magazine of the Year and Best Launch of the Year Awards in 2001, plus awards from the American Society of Magazine Editors, O has become the go-to resource encouraging "confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives."