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How To Pitch: More
Submit your best 'master class' pitches to this mag for women of style and substance.- October 13, 2015
The information in this article is current and accurate.
Circulation: 1.7 million
Frequency: 10 times a year
Special issues: Fashion (March, September) and Beauty (April, October)
Background: In the 1990s, you'd be hard-pressed to find a women's magazine that spoke specifically to readers over the age of 30. Then came More. It started life as a bimonthly publication in 1998 and targeted women in their early 30s to mid-60s. By 2001, production had bumped up to 10 times a year, and the Meredith publication has since upheld its mission of serving as a resource for educated, influential women. "It's for sophisticated, accomplished people who like to be ahead of the curve," says features editor Laura Sinberg. "Those people turn to us for guidance on beauty, fashion, money, career, health, relationships... what's happening in the larger world."
The magazine separates itself from other like-minded pubs by producing content geared toward the higher income and education levels of its readers. It offers what Sinberg refers to as a "master class" on topics such as personal finance and entrepreneurship. "We don't offer 101 advice, as our readers already know that info," says Sinberg. "Because our readers are advocates and highly involved [in social causes], we offer a mix of serious features (think climate change) and helpful, yet fun, articles (hair secrets from around the globe) we feel our competitors do not."