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How To Pitch: Wired

Pitch news and analysis to this tech mag's front-of-book

- May 20, 2013
Circulation: 800,000
Frequency: Monthly
Special Issues: None

Background: Wired is a general interest magazine, but "we see the world through a particular lens," said senior editor Sarah Fallon. "Think of it as a continuum: Science leads to technologies. Technologies spawn businesses and whole industries. Businesses flourish and end up influencing and changing culture." Fallon bills the magazine as "a guidebook to the modern world that uses engaging narrative, insightful analysis, smart infographics and bold design to give readers insight into the people and the machines that inhabit it."

Based in San Francisco, Wired -- which was acquired by Condé Nast in 1998 -- has a laid-back but focused West Coast feel and a sensibility that welcomes everyone from the worldly generalist to the Vine junkie. There's plenty of room for freelancers, too, so long as you're pitching fresh meat. "We want to cover stories that you wouldn't find in any other magazine," Fallon explained. "If you're going to pitch something mainstream, make sure you have a unique angle."


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