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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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How To Pitch: Redbook
Less is more when it comes to fashion and beauty at this women's glossy
- March 26, 2013
The information in this article is current and accurate.One of the most popular titles in the How To Pitch series this month
Circulation: 2.2 million
Frequency: Monthly
Special issues: None
Background: The fresh incarnation of the 110-year-old Redbook, which debuts with the April 2013 issue, is tangible proof that readers' opinions influence editorial content. "I think it's better to call it a complete re-imagination of the brand or a total brand reset," editor-in-chief Jill Herzig said of the magazine's new direction and feel. "There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it's focused."
Redbook now dedicates 50 percent of its pages to fashion and beauty, up from 30 percent in the previous version. The change, she added, was based on research that showed that readers were increasingly interested in style, because the mag specializes in showcasing fabulous finds at a budget-friendly price point of around $50.
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