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How To Pitch: EatingWell

Pitch investigative pieces and science-based queries to this food mag.

- June 9, 2015
The information in this article is current and accurate.

Circulation: 764,000; website has 2.9 million monthly unique visitors
Frequency: Bimonthly
Special issues: Each issue is seasonal, with a focus on weight management (January/February) and a "Green" issue (March/April).

EatingWell, according to its tagline, is "where good taste meets good health." With an editorial mission to "deliver the information and inspiration people need to make healthy eating a way of life," the magazine combines mouthwatering food writing, healthy recipes, science-based nutrition news and compelling narratives about the origins of our food. The title has been a stand-out in its field, earning multiple awards from International Association of Culinary Professionals (IACP), Folio: and the James Beard Foundation. Readers are primarily educated, affluent, urban women ages 25 to 54.

Founded in 1990, EatingWell quickly climbed to a 600,000 circulation and was bought by Hachette Filipacchi, which folded it in 1999. But in 2002, the mag was relaunched by some of the original investors, and EatingWell Media Group came to life. In July 2011, EatingWell was purchased by Meredith, publisher of Better Homes & Gardens, Family Circle and More, among other brands.


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