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How To Pitch: Skiing
Test out the terrain at this ski enthusiast mag with a front-of-book story on new gear, trends, or travel spots
- January 29, 2010
[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]
Circulation: 300,000
Frequency: Six issues a year, all during ski-season (September through January and a February/March issue)
Special issues: Annual buyer's guide (typically September)
Background: Skiing has been the leading mag for young skiers seeking challenging terrain and ski-town nightlife for more than 60 years. Readers are gear-savvy, athletic, and knowledgeable about the skiing world.
The typical reader of this Bonnier Corporation title is in his mid- to late-30s, and 70 percent of the readership is male. "We appeal to the true hardcore skier," says associate editor Scott Gornall. "But, our readers are also typical urban dwellers from San Francisco or New York. A 35-year-old who rock climbs, mountain bikes, and understands the mentality of the devoted, big-mountain skier. He's someone who's not necessarily going to dish out tons of money on a resort condo or second home, but he is someone who spends a lot of money on equipment and travel." ...
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