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Pitches That Worked: San Francisco

A versatile pitch's "under the radar" idea gets a writer into the "pretty, glossy, well-paying" monthly she'd been aiming to break into

- March 14, 2007

While some leave their hearts in San Francisco, flexible writers get their bylines into San Francisco. Freelancer Laura Barcella had wanted to break in to her city's premier glossy for some time, and took her shot with an off-kilter art event she pitched months in advance. We show how savvy timing and her willingness to cover the story however the outlet wanted it made her a shoo-in.

What the Writer Did

Laura Barcella: I submitted my query to Pamela Feinsilber at San Francisco magazine on Sept. 19, 2006. She passed it along to Scott Hocker, an associate editor there,...

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