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Pitches That Worked: BeE

Attention to detail and authority on her subject helped this query catch an editor's eye and land its writer a feature

- April 18, 2007

Lush detail and a vivid writing style didn't hurt, but according to BeE editor-in-chief Ana Maria Castronovo, it was freelancer Shilpi Paul's in-depth familiarity with the publication, which ran throughout her pitch, that sealed the deal. We got Castronovo to elaborate on why Paul's query worked so well, and walk you through the high points so you can replicate them yourself.

What the Writer Did

Shilpi Paul: [Ana's and my] initial contact was in the summer of 2006. [After I submitted the pitch,] Ana contacted me by email, then we played phone tag for ...

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