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How To Pitch: Popular Science

Deliver 'the best of innovative thinking' to this tech book

- August 31, 2012
Circulation: More than 1.3 million
Frequency: Monthly

Special issues: Popular Science does run special themed issues, like the environment, or the future of the car. View the editorial calendar online.

Background: Popular Science is one of the oldest magazines in continuous publication -- since 1872. Between the mid 19th century and the early 20th century, "Popular Science crossed the whole gamut of all the different sciences and was a legit place for all new innovations to be trumpeted," said editor-in-chief Jacob Ward. "At a certain point, the magazine became [about] forecasting the future. All over our walls are these posters of old [magazine] covers -- oil paintings of futuristic snowmobiles and blimps that go underwater." The magazine has since evolved into "the future now" -- their motto. "We are in all things trying to give people a sense of what the future will hold," said Ward. "Everything we report on is in some way intended to help our readers forecast the future."...

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