Mail    Print   Share Share

Hey, How'd You Redesign BusinessWeek, Modernista?

The designers of the new-look BusinessWeek weigh in on their choices and the future of magazine design

- October 31, 2007
When BusinessWeek decided to freshen up its look, the magazine's editors decided to go in an unusual direction. Instead of hiring a traditional design firm, they recruited Modernista!, a Boston-based advertising agency that had previously worked on the redesign on IN magazine. A team from ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

remember me
forgot your password?