This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

How To Pitch: Midwest Living

Win over these editors with a specific Midwest hook on an evergreen lifestyle topic

By Kate Parham - October 26, 2012
Circulation: 950,000
Special issues: Annual "Best of the Midwest" travel guide
Frequency: Bimonthly

Background: Midwest Living began in 1987 as a regional magazine covering travel, food, home, garden and the general lifestyle of living in the 12 Midwest states. Since its launch more than 25 years ago, the publication remains the only magazine focused exclusively on this region. Midwest Living has had only two editors-in-chief in its history: Founding editor Dan Kaercher directed the publication from 1987 to 2007 and Greg Philby took over the EIC position in 2007, after serving as the magazine's executive editor for five years. Said Philby, "The states we focus on, and the content categories of the magazine have remained the same, but we've been having more fun with the way we tell stories, being more exploratory and first-person in our adventure narratives, and being proud of the great discoveries we find in our region."

The magazine's M.O. is to provide readers with "the richest reflection of what matters most to them," said Philby. Coverage includes home and garden, family, travel, food and other lifestyle areas. "We present it all with a distinctly Midwestern focus and flavor. As you can imagine, there is an intensity of pride about where one lives, and our readers are no different. We inspire them about the cool things in our region, and we compel them to take action to get out and experience them."

...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?