Hey, How'd You Develop a Killer App For Facebook, Tim O'Shaughnessy?

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

This social networking entrepreneur kick-started a vivacious Facebook app movement

Tim O'Shaughnessy, CEO and co-founder of LivingSocial.com, has watched as his "Pick Your Five" application exploded in users on Facebook over the past several weeks. Since March, LivingSocial.com's "Pick Your Five" feature has gone viral millions of times over, attracting up to 150,000 new users per hour and more than 6 million new users in its first week launch alone. The application allows you to pick any of your top five likes or dislikes and share them with your friends. Currently, the application has more than 17,700,000 monthly active users on Facebook.

O'Shaughnessy co-founded LivingSocial.com, a "social discovery and cataloging network," with Val Aleksenko, Aaron Batalion, and Eddie Frederick in 2007. Before creating LivingSocial.com, he ran the product group at Revolution Health and worked at AOL in product development. He is a graduate of Georgetown University, and has been in Washington, D.C. ever since helping build consumer Web products....

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree

Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!