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Optimize Your Media Job or Hiring Search With SEO

Learn how to make every keyword count toward your next job move or hire

By Daniel Lindley - October 19, 2009
Wouldn't it be nice if you could just Google your next job? Or, if you're an employer, your next prime job candidate?

The concept may not be so far-fetched. That's largely due to the rise of search engine marketing and search engine optimization in recruiting. (SEO refers to free, "organic" or "natural" listings that predominate on the main part of search pages; SEM includes the small paid ads usually above and to the right of the organic results.) Taken together, they could become more popular as job-search tools than traditional jobs boards within several years. A newspaper editor might Google up a replacement copy editor without having to advertise on; writers could land their next gig without having to slog through dozens of different job boards....

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