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Every writer knows it's easier to land assignments from editors you know and love, and who feel the same about you, than ones you don't. While Spa senior editor Amy Westervelt initially found writer Rachel Grumman through mediabistro.com's Freelance Marketplace, it was Grumman who kept the relationship going by continually sending well-formulated ideas in line with the pub's focus on "health of body and mind."
Here, both ladies tell how the New York scribe's query on hair and scalp experts led to a front-of-the-book piece in the magazine's September/October 2009 issue of Spa and even more assignments. With Grumman's thorough research and some patient persistence, the beauty of this pitch truly is in the details....

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree... and much more! View all benefits or Sign up now!