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Turn Food Blogging into a Full-Fledged Career

Appetizing photos, strong user engagement and some gumption can propel your blog from passion project to a full-time media career

By Diana Kuan - December 7, 2009
You're passionate about food, and have devoted hundreds of hours to your food blog. But is it realistically possible to make a career out of cooking, taste-testing, and talking about food to anyone who will listen?

Adam Roberts, who started the Amateur Gourmet in 2004, was able to turn his humorous failures and successes into the kitchen into a book of essays, and later parlayed his food savvy into shows on FoodNetwork.com and Food2.com. Molly Wizenberg, who also started her blog Orangette early on, acknowledges that although newer bloggers have to stand out in a more crowded blogosphere, it's not impossible if you stay focused and develop your strengths, whether it's photography or writing about a niche subject. Jaden Hair, who started Steamy Kitchen in 2007, recalled, "After a few months of blogging, I thought seriously about doing it as a full-time job," she said. She has a cookbook on the shelves and a built-in audience craving for more.

Here, three food bloggers share six tips for making the leap into a mainstream or high-profile food career....

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