This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

Pitches That Worked: Heart & Soul

This writer strategically pitched her bold story idea with a news hook, design elements, and reporting plan to win the assignment

By Donya Blaze - February 2, 2010
In January of 2009, freelance writer Akiba Solomon noticed that a somewhat misleading phrase about the AIDS epidemic was constantly repeated in the news. So, she channeled her frustration into a well-timed query on debunking the myth for Heart & Soul, a pub aimed at bettering the wellness of African-American women. Here, Solomon and executive editor Kendra Lee describe how the New York-based scribe's unique story angle (a map of how the disease affects people of African descent) and unconventional pitching method (Facebook) landed her a byline in the magazine's December 2009/January 2010 issue.

...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?