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Pitches That Worked: Heart & Soul

This writer strategically pitched her bold story idea with a news hook, design elements, and reporting plan to win the assignment

By Donya Blaze - February 2, 2010
In January of 2009, freelance writer Akiba Solomon noticed that a somewhat misleading phrase about the AIDS epidemic was constantly repeated in the news. So, she channeled her frustration into a well-timed query on debunking the myth for Heart & Soul, a pub aimed at bettering the wellness of African-American women. Here, Solomon and executive editor Kendra Lee describe how the New York-based scribe's unique story angle (a map of how the disease affects people of African descent) and unconventional pitching method (Facebook) landed her a byline in the magazine's December 2009/January 2010 issue.


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