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How To Pitch For PR: Harvard Business Review

Enlighten a mix of international readers with sharp, idea-centric pitches about management, entrepreneurship, and innovation

By Jessica Howell - February 15, 2010
Circulation: 246,000
Frequency: 10 issues per year
Special issues: None

Background: In 1922 Harvard Business School's (HBS) Dean Wallace Donham launched a quarterly journal for business professionals, and began to cleverly promote the school's research while positioning HBS as a business and management thought leader. In the decades that followed, the academic publication gained traction -- and readership -- and slowly climbed in frequency from four to 10 issues per year. A not-for-profit, the Harvard Business Review (HBR) continued to build on its deep-rooted foundation in academia, becoming a clear leader in the exploration of smart management practices. In its lifespan, the publication has been credited in making mainstream such business concepts as re-engineering, identifying core competence, and globalizing of markets....

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