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Hey, How'd You Use Social Media to Crowdsource A Cookbook, Food52?

Cofounder Amanda Hesser dishes on handing the cookbook's content creation over to the masses

By Jessica Roy - October 18, 2010

Food52 cofounder Amanda Hesser
Community cookbooks have been around forever, so the notion of crowdsourcing home recipes really predates the rise of social media. But employing Twitter to help collect recipes, share cooking advice, and galvanize a community around a shared love of food? That's certainly a new venture, and one that freelancer Merrill Stubbs and former New York Times Magazine food editor Amanda Hesser worked hard to create. Their popular online recipe community, Food52, recently finished their contest for the best home made recipes, the winners of which will be published in the first Food52 cookbook to be released in 2011 (the curation of cookbook No. 2 is underway).

The two met while researching for The Essential New York Times Cookbook, which Hesser edited, and will be released in late October. "We don't want to be yet another site that insists on dumbing down recipes to make them "quick" and "easy" -- so we won't," states the site. Here, Hesser talks about why the duo decided to start Food52, how they built a community around the site, and the advent of Foodpickle, the first real-time food Q&A. ...

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