This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Pop quiz: When was the last time you updated your LinkedIn page? If you answered months (or worse, years) ago, you're not alone. Most job seekers have been told the benefits of LinkedIn. More than just Twitter on Ritalin or Facebook without Farmville, the social network is an invaluable tool for researching companies, networking, and discovering new opportunities. Plus, because so many recruiters use the site regularly -- LinkedIn reports that more than 60 percent of Fortune 100 companies scour it to find talent -- anyone on the hunt for a new gig can also be hunted, which is a good thing, especially in this market.
Yet, for many, there's the ongoing dilemma of what exactly to do with a LinkedIn page. Should you just add everyone you know to your network? How detailed should job descriptions be? Do you really need a photo? And, most importantly, how do you use information on the site to actually land a job? Creating a concise, attention-grabbing profile is a good start, but you'll need to do more than sign up to reap the benefits....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree... and much more! View all benefits or Sign up now!
