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Background: Delish.com launched in September 2008. The online food portal is a partnership between Hearst Magazines Digital Media and MSN. Executive director Elizabeth Shepard says that the impetus for Delish.com was for Hearst to "launch a major food vertical with first class content, technology, and the power of the portal." Relying on trusted brands, recipe sources, and test kitchens, Shepard says the site should "satisfy all palates with a robust food experience." Elements on the home page change every day, and the "excellent relationship" with MSN is beneficial on multiple levels allows the site to "capture prime real estate on MSN.com."