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Up for grabs was a Business Intelligence Best Practices Audit or a Cloud Opportunity Map, each worth $25,000, but offered for only $12,500 during Ajilitee's three-week Groupon run. In the end, no one purchased the deal, but Ajilitee walked away with a significant amount of exposure in the marketplace, sparking stories in publications like Chicago Tribune, Fast Company, and BtoB Magazine, among others.
Ajilitee isn't alone. Daily-deal-model websites similar to Groupon are popping up at a staggering rate, and at the same time, the collective buying concept is quickly leveraging social media and location-based tools to grant consumers increasing bang for their buck.
The payoff for businesses, however, is often bittersweet. In a recent study by marketing expert Utpal Dholakia of Rice University, 42 percent of businesses that had previously run a Groupon promotion indicated that they would not run such a promotion again, highlighting the importance of a solid overall communications strategy.