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How To Pitch: Parade

Bring 'feel-good Americana' to this widely-read weekly

By Donya Blaze - November 8, 2012
Circulation: 33 million
Frequency: Weekly
Special issues: What People Earn (in early spring), Where America Lives, What America Eats (periodic throughout year), Year-end and the Giving Issue (both in December)

Background: Parade, published by Advance Publications, is carried by more than 640 Sunday newspapers and reaches an estimated 63 million readers, making it the most widely read magazine in America.

Readers are split about 50/50 between men and women, are slightly more affluent than the national average, and have a median age in the late 30s. Maggie Murphy, previously executive editor of People, has been editor of Parade since July 2010....

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