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How To Pitch: Parade

This weekly seeks human-interest stories that are cross-generational and tug at heartstrings.

By Maria Coder - April 7, 2015
The information in this article is current and accurate.

One of the most popular titles in the How To Pitch series this month

Circulation: 22 million
Frequency: Weekly
Special issues: What People Earn (April), What America Eats (periodic throughout the year), The Giving Issue (December)

Background: Parade is distributed weekly by more than 700 newspapers, including The Boston Globe, the Chicago Tribune, the Los Angeles Times, the Miami Herald, the New York Post and hundreds more. The magazine was founded in 1941 by Chicago businessman Marshall Field III of Field Enterprises. Nearly two decades later, it was acquired by New York Herald Tribune publisher John Hay Whitney, before being purchased by Booth Newspapers in 1973 and subsequently Advance Publications. In 1982, the magazine hired none other than Julia Child as its first food editor. And in late 2014, Parade became part of the Athlon Media Group, based in New York and Nashville.

Today the magazine reaches an estimated 54 million readers, making it the most widely read magazine in the United States. The magazine celebrates its 74th birthday in May 2015. Readers, evenly split at 54 percent female and 46 percent male, are cross-generational, and turn to the mag for a weekly fix of compelling stories that span a wide range of topics.

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