PR, Perfected: Which to Pitch: Traditional vs. New Media

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PR pros discuss which outlet offers the best benefits for your client

By Jessica Howell - June 13, 2011

It used to be that scoring coverage in the big papers and glossies was golden, but today's publicist would be crazy not to consider alternatives. For example, what's better for your fitness gadget client: a mention in Women's Health or an interview with a buzzworthy blogger? Can the head of a digital marketing firm beat the SEO game by appearing on CNBC, or is landing a feature in Fast Company even better?

While the oft-debated (and somewhat tired) topic of Internet influence has been swirling for years, we thought it was due time for a temperature check. So, we asked several PR professionals where they place their bets when it comes to traditional and online media –- so you can decide which is best for you.

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