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It seems every day a journo starts a blog. At first, it's like any relationship. You love it and spend lots of time trying to make everything perfect. Then, the reality of maintaining it sets in. A day off here turns into a week off there, and before you know it your blog ends up one of the many left to curl up and die in cyberspace. But, when is it really the right time to abandon your blog?
That depends on your motive, says social media expert Jay Baer, whose widely read ConvinceandConvert.com has not suffered such a fate. While it's tempting to write your blog's obituary if it's collecting dust, ask yourself a few simple questions before pulling the trigger.
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