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Yuli Ziv may not be a household name – yet – but the founder of Style Coalition, a network that includes over 50 top fashion and beauty bloggers, has made her mark on the fashion world in a few short years. And now the former marketing exec has literally written the book on fashion blogging, Fashion 2.0: Blogging Your Way To The Front Row (CreateSpace), which she hopes will help revolutionize the burgeoning industry.
Cutting through the clutter of the hundreds of thousands of fashion blogs currently rattling around the Internet is no easy task, Ziv concedes. It took her five years to become profitable, but she hopes that with her guidance aspiring bloggers can achieve success – and earn a profit – in much less time.
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