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How To Pitch: Z-Life Magazine

Steer away from the status quo when pitching this dance-loving pub

By Andrea Williams - January 11, 2013
Circulation: 155,000
Frequency: Quarterly
Special issues: There is one special issue for Zumba's annual instructor convention in August. It is the only issue entirely instructor-focused and is only available at the convention.

Background: Unless you've been living under a rock for the past few years, you've undoubtedly heard about the newest fitness craze sweeping the nation. While yoga and Pilates devotees crave peace, serenity and quiet, Zumba fans crave the speaker-bumping Latin jams and heart-pumping choreography that make classes feel more like a night at the club than an intense aerobics session. After all, said Z-Life Magazine editor-in-chief Andrea Carneiro, the slogan of Zumba Fitness is to "Ditch the workout and join the party."...

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