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5 Ways to Improve Your Company's Internal PR

How to cultivate trust with your company's greatest stakeholders: the employees

By Jessica Blair Howell - August 14, 2012
These days, employees aren't crowding the water cooler for the latest in C-suite gossip -- they're scrolling through Google Alerts on their Blackberry. And many are wondering why it feels like they're the last to know when it comes to company news. Making headlines before you can release news on your own terms is bad enough, but getting scooped before you're able to share an update with your greatest stakeholders -- all those folks on payroll -- is brutal to a communications team.

Implementing a solid internal communications plan (and sticking to it despite understaffed PR departments or a never-ending onslaught of media queries) is critical to avoiding the nosedive of workplace morale. Does your strategy for reporting the good, the bad and the ugly to your most important audience measure up? We've tapped the experts, who share key steps that will help you put a plan in place, whether you're gathering shop floor staff or video conferencing with the most remote office....

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