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Background: The intimate dance between politics and fashion, entertainment and sports, news and culture is performed on the streets of the Big Apple every day, and the choreography is chronicled on the five blogs that make up NYMag.com. Like its print sibling, the online home of New York magazine harvests the goings-on among the five boroughs and their collective eight million residents to cover the most engaging people of note, emerging trends and things to know around the city. And, like the city itself, its content is distinctively flavorful.
Because one medium informs the other in the New York media enterprise, there's increasingly a lot of back and forth between the print magazine and the website. "Stories could originate in print, they could originate on the Web and then end up with versions on both," explained managing editor Adam Pasick. "Everything that goes in the magazine also goes on the website, but we also have five blogs where we do something like 150 posts a day. They're much more on the news and go into a level of detail that print isn't always able to achieve because of space limitations."