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Unique monthly visitors: 22 million
Background: The intimate dance between politics and fashion, entertainment and sports, and news and culture is performed on the streets of the Big Apple every moment of every day, and the choreography is chronicled on the five blogs that make up NYMag.com. Like its print sibling, the online home of New York magazine harvests the goings-on, people of note, emerging trends and things to know around the five boroughs and their collective for readers' information. While the site's name suggests a focus on the city and its more than eight million residents, its coverage actually spans the rest of the country and the world at large.
Because one medium informs the other in the New York media enterprise, there's interplay between what goes into the magazine and what goes on the website. "The voice and the sensibility are pretty key to what New York is and it's shared across the brand," said Jebediah Reed, deputy editor of the site. "In that, we're always interested in smart perspectives on the news and stories that bring valuable information to the reader, whether that's reporting or analytical writing or noticing something that nobody has noticed before."
Mainly, he added, "we're looking for a smart, new idea or perspective on the news that really starts conversation." With more than 150 posts a day, the site is able to dig voraciously into the details of news and pop culture in a way that its print iteration can't. "We're obviously much more responsive to real-time events. The print side publishes every two weeks, and we publish essentially around the clock. We are built around responding to the news quickly and more deeply, too." That means opportunity aplenty for freelancers with the right touch.