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BuzzFeed Turns to Longform; Roll Call Gets A New Editor
November 6, 2012
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BuzzFeed recruitsSteve Kandell as editor of its new longform vertical. The move gives every media blogger in the world an excuse to link to a few of the site's viral hits while making snarky remarks about Gangnam Style. But it's one of the more interesting moves in the longform trend. Can BuzzFeed use its social reach and headline-writing talent to figure out a way to make 5,000-word pieces pay? Let's all hope so. At least one man thinks there's massive opportunity: "Even ...
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