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"It's all in the pitch -- and your first client is yourself"
By Joel Schwartzberg -
April 8, 2013
Though watching Mad Men obsessively may boost your desire to work on Madison Avenue, it won't bring you any closer to becoming the next Don Draper. Unfortunately, even having a degree in advertising may not help you that much more. The truth in advertising is that the field is so competitive, and open positions so few, that getting a gig in the modern ad business is as difficult as landing a major account. Even internships are hard to get, and that route is hardly a secret.
So, if you're a journalist or other media professional looking to transition, what can you do to get a leg up on your competition? Well, as they say in the ad game, it's all in the pitch -- and your first client is yourself. We spoke with industry experts to get their inside tips on getting your best foot in the door.
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).