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How To Pitch: The Bump

Craft service-oriented pieces for this popular site to help readers navigate the pathway to parenthood

By Janelle Harris - July 1, 2013
Unique monthly visitors: 5 million

Background: First comes love, then comes marriage, then come adventures with the baby carriage (including, but not limited to, breastfeeding, temper tantrums and teething). The Bump, the third property in the XO Group's trilogy of life stage publications, is all about helping those blushing brides and grooms from The Knot prepare for the joyous roller coaster ride of pregnancy and babyhood.

Launched in 2008, the site has since birthed its own spin-off products: two books, mobile apps, a baby name tool and a pregnancy calendar. There's also a biannual print magazine, distributed to partner ob/gyn offices in 20 of the top U.S. markets like New York, Boston, Atlanta and Phoenix, reaching some 605,000 readers. Still, the mainstay of the brand is www.thebump.com, home to advice, tools, video, a thriving community and lots and lots of content on baby making and rearing.

"Our readers are very smart and they don't want to be talked down to, so we may address similar topics as other magazines but our voice is very unique. It's conversational, sometimes humorous, sometimes a little snarky or with a little attitude," explained Elena Mauer, deputy editor of the site. "We don't believe in TMI but we don't sugarcoat things." With that in mind, freelancers are welcome to think creatively about all of the info new moms (and dads) need as they embark on parenthood.

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