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Background: The road from startup to certified success is a bumpy one, and Entrepreneur.com, the website of Entrepreneur Magazine, is committed to providing inspiration and encouragement for those brave souls who've embarked on the journey. "Our editorial mission is to help entrepreneurs; it's pretty straightforward," said Laura Lorber, executive online editor. "We're really looking to inspire readers and help them grow their business."
And beyond tackling topics like online marketing and securing capital, Entrepreneur.com is now expanding into lifestyle territory, addressing the facet of entrepreneurs' lives that extends beyond the boardroom and further distinguishing the Entrepreneur brand from other small biz publications, like Inc. and Fast Company.
"Entrepreneurs have sort of become the rock stars of our era," explained Lorber. "It's very popular to call yourself an entrepreneur now, and it's a very aspirational status. Basically we're looking for content that helps them improve their work and their personal lives."