This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How to Pitch: Good Housekeeping|
Background: It's a pop cultural institution, like the editorial answer to a Norman Rockwell painting. At more than 125 years old, Good Housekeeping is one of those titles people recognize just because, even if they've never read an issue. After all this time, it remains America's largest women's magazine, flanked by a readership of 21 million, a recent New York Times-bestselling book (7 Years Younger, which hit stands in January 2013) and the equally lofty reputation of the Good Housekeeping seal.
At the top of 2013, the mag underwent an extreme makeover, complete with an updated logo and content revamp. Editors wanted to give readers a livelier, funnier, more conversational tone and present the information that's made GH such a trusted source in a more graphic-intensive, modern way. "We did a lot of research, and we wanted to make sure we were keeping pace with our readers' lives. We wanted to give them more fun in the magazine," explained executive editor Janet Siroto. "People are so stressed out now that they don't want anyone telling them what they need to do."