This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

How to Pitch: Good Housekeeping

The new version of this classic mag is full of opportunities for creative freelancers

By Janelle Harris - June 25, 2013
Circulation: 4.3 million
Frequency: Monthly
Special Issues: The editorial calendar is in the works; check the media kit for updates.

Background: It's a pop cultural institution, like the editorial answer to a Norman Rockwell painting. At more than 125 years old, Good Housekeeping is one of those titles people recognize just because, even if they've never read an issue. After all this time, it remains America's largest women's magazine, flanked by a readership of 21 million, a recent New York Times-bestselling book (7 Years Younger, which hit stands in January 2013) and the equally lofty reputation of the Good Housekeeping seal.

At the top of 2013, the mag underwent an extreme makeover, complete with an updated logo and content revamp. Editors wanted to give readers a livelier, funnier, more conversational tone and present the information that's made GH such a trusted source in a more graphic-intensive, modern way. "We did a lot of research, and we wanted to make sure we were keeping pace with our readers' lives. We wanted to give them more fun in the magazine," explained executive editor Janet Siroto. "People are so stressed out now that they don't want anyone telling them what they need to do."

...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?