This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Girls' Life|
Circulation: 2.16 million
Special issues: None
Background: Editor-in-chief and publisher Karen Bokram founded Girls' Life magazine when she was just 25 years old. The 'tween' market had yet to be invented -- and obsessed over -- by the nation's advertisers. Bokram had been working at Seventeen, editing a column that had readers sharing their personal stories, and she'd noticed that many of the submissions came from girls younger than the reader Seventeen typically targeted. When she proposed creating a section in the magazine specifically for these younger teen readers, Bokram's editor-in-chief promptly rejected the idea, saying, "We make magazines for advertisers, not readers." So, Bokram went the startup route, using the insurance settlement from her stolen car as seed money for the magazine and finagling some money out of investors. When Bokram learned a company in Baltimore had dibs on the name Girls' Life, "I went to Baltimore with a check in my pocket, fully intending to buy these guys off," she said. "Instead, they were like, 'We'd like to invest in the magazine.'"