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How To Pitch: The Knot

Marry your fresh ideas to readers' planning needs for this trusted bridal brand.

By Janelle Harris - September 1, 2015
The information in this article is current and accurate.

Circulation: The Knot's print magazine has a distribution of 330,000, and its regional publications have a total distribution of 1.2 million.
Frequency: The national edition of The Knot publishes four times a year; the regional issues are distributed semi-annually, though not all at the same time; a new same-sex digital magazine publishes every June.

Background: Just like every bride wants her wedding to stand out from the 2.4 million or so others filling up church sanctuaries and garden courtyards every year, The Knot, the flagship brand of parent company XO Group Inc., differentiates itself from competitors in the bridal magazine market by making women feel like part of a larger community. It's the foundation for their conversational tone, insider approach and four-tiered brand, which includes the 13-year-old national publication, a heavily trafficked website, a new LGBT digital edition and The Knot Weddings, a series of planning guides specific to 16 local markets: Colorado, Michigan, Missouri/Kansas, Texas, Pennsylvania, California, New England, the Carolinas, Florida, Georgia, Ohio, DC/Maryland/Virginia, New Jersey, New York, Minnesota and Chicago.


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