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How To Pitch: Essence

This 'authority on black women' is looking for timely pieces that enhance readers' lives.

By Janelle Harris - May 6, 2014
The information in this article is current and accurate.

Circulation: 1.5 million in print; 1 million online
Frequency: Monthly
Special issues: Black women in Hollywood (March); careers (April); beauty (May); body and health (July); holiday season (December)

Background: Since it was founded in 1970, Essence has been more than a general-interest book to its dedicated readership. It's been a lifestyle resource, a conversation starter, a beauty and fashion bible, a social issue agitator, a how-to for relationships, a recipe book, and a champion for black womanhood. All this, pressed, polished and published monthly onto some 150-odd pages.