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How To Pitch: New York

Pitch editors something scintillating about the city that never sleeps.

By Janelle Harris - September 2, 2014
The information in this article is current and accurate.

Circulation: 400,000; readership is closer to 1.8 million, including the tablet edition
Frequency: Biweekly
Special issues: Best Doctors and Health (June); Food and Drink/Holiday Entertaining (November); Holiday Gift Guide (December/January)

Background: Five boroughs, 8 million people and the distinction of being the "Crossroads of the World" make New York City sheer editorial inspiration. For nearly 45 years, its idiosyncrasies have danced like lights across the Great White Way on the pages of New York magazine. And like NYC itself, the eponymous mag is hip, trendy and always looking for the next big thing.

Born in 1968 after splintering from the New York Herald-Tribune, where it started as an insert, the mag quickly made a place for itself as the trusted print confidante of the city's most knowing readers. Its original mission was -- and will always be -- to mirror NYC's unique energy, while celebrating the stories, culture and style that make New York, New York. Under the tutelage of current editor Jared Hohlt, however, the boundaries of editorial content are pressing beyond the five boroughs into national, even international, interests.


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