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How To Pitch: New York

Tell editors something they don't already know about the City That Never Sleeps

By Janelle Harris - February 5, 2013
The information in this article is current and accurate.

Circulation: 400,000, but readership is closer to 1.8 million
Frequency: Weekly
Special issues: Spring Fashion (Feb.); Best of New York (March); TV Upfronts (May); Best Doctors and Health (June); Summer (June); Fall Fashion (Aug.); Culture/Reasons to Love New York (Dec.)

Background: Five boroughs, 8 million people and the distinction of being the Crossroads of the World makes New York City the perfect editorial inspiration. And it shines bright like Times Square in New York magazine's 45 years of epitomizing the energy and excitement of the city. Like NYC itself, the eponymous mag is hip, trendy and always looking for the next big thing. Born in 1968 after splintering from the New York Herald-Tribune, where it started as an insert, the weekly quickly made a place for itself as the trusted confidante of the city's most knowing readers. Its original mission was -- and will always be -- to mirror the idiosyncrasies of the city while celebrating the stories, culture and style that make New York, well, New York.

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