This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

mbManage: Transforming Lackluster Talent Into Productive Performers

Transform a so-so staffer into a wellspring of productivity with these tips from media-biz pros

By Maya Avrasin - June 20, 2007
Welcome to mbManage, a new AvantGuildAvantGuild feature exploring workplace issues for media professionals who want to grow their responsibilities, manage their staffers, and advance their careers. This, our third installment, explores how to motivate a struggling employee. Jerry* is a stellar broadcaster -- constantly brainstorming story ideas, conducting himself appropriately in the public eye, and positively contributing in news meetings. Yet, whenever he appears live on-camera, he can barely muster a phrase or string his thoughts together. Thirty years ago, this type of behavior was cause for dismissal, as news directors followed the sink-or-swim model of managing. But ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?