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Background: With a tagline that declares, "A feminist response to pop culture," Bitch has long been the stuff of indie publishing legend and the only magazine specifically focusing on gender issues and the media. What first began as a Bay Area Xeroxed, stapled 'zine in the mid-1990s broke a 5,000-issue print run in just three years. Buoyed by their success, the founders quit their day jobs and established 501(c)(3) non-profit status. An Utne magazine Independent Press Award nomination soon followed, and, marking a decade of hard work in 2006, Farrar, Straus and Giroux published Bitchfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine. The staff has since moved their Bay Area HQ north to Portland, launched BitchMagazine.org and a handful of other projects, such as a brick-and-mortar lending library.
Evolving into a full-fledged media organization isn't the only way the pub has changed. After working her way up from intern to senior editor over the past five years, editor-in-chief Kjerstin Johnson took the reins in 2012 to give co-founder and artistic/creative director Andi Zeisler more flexibility to work on other projects. Ardent fans should fear not: Little will change on Johnson's watch. Podcasts, a mixtape series and community-driven events, like clothing swaps, are just a few of the other ongoing media projects targeted to their demographic of 20- and 30-something progressive women (and men). ...