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The information in this article is current and accurate
Circulation: 3.4 million
Special issues: Varies
Background: Spirit was first published in March 1985 as the exclusive in-flight magazine of Southwest Airlines, replacing Southwest Airlines magazine, the in-flight publication launched when the airline first took flight in 1971. Since January 2007, Spirit has been published for Southwest by Pace Communications. "All along, the magazine's editorial mission has been the same: to engage, stimulate, and entertain Southwest's millions of monthly fliers," explained executive editor John McAlley.