Hey, How'd You Redesign BusinessWeek, Modernista?

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The designers of the new-look BusinessWeek weigh in on their choices and the future of magazine design

By Noah Davis - October 31, 2007

When BusinessWeek decided to freshen up its look, the magazine's editors decided to go in an unusual direction. Instead of hiring a traditional design firm, they recruited Modernista!, a Boston-based advertising agency that had previously worked on the redesign on IN magazine. A team from ...

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