[Newspapers] have to think a little more creatively about what people will pay for, what they find of value, but core news in and of itself still feels like there's so much available that it will be hard to get people to pay.

That from Lauren Rich Fine, former newspaper analyst for Merrill Lynch and now research director of ContentNext Media (parent of Web sites like paidContent.com). Beet.TV caught up with Fine at ContentNext's EconAffinity conference in New York, which explored how relevant content turns into user engagement which turns into efficient marketing for companies which turns into revenue for Web sites.

So, what does Fine think people will pay for?

"If I'm a local newspaper, maybe I can't get you to pay for the content, but I could create a real estate service that says you're going to be one of 25 people who receive the first alert that a new home is available."

OK, but what about the Wall Street Journal? They get people to pay for content.

"The Journal has been successful because you're selling to a community that both has the money, can expense it and/or can justify it by saving a basis point on a trade."

Fine's comments on newspaper revenue start at 4:13 in the video below. Fine also talks about the future of the New York Times and Google's impact on newspapers.